Hire SEO: everything you need to consider
If we have a website and we want to appear in the results of Google we have two options: pay to be the first or work the contents of our website, so that the search engine identifies us as a solution to the needs of the user (client in power).
It will be important that, if you do not control the entire world of digital marketing and you do not have time to take care of everything that is published on your website, you value the option of hiring SEO services, you are a company that has just been born or one that takes time in search engines, but that does not have a good web positioning.
- Beware of “sell smoke”
Everyone who works in the digital world knows that SEO positioning is not a job that can be done overnight, so we recommend that you distrust SEO with those who can ensure you a web positioning or results in one week.
In addition, as it is a very detailed and precise work, which involves many hours of research and analysis, distrust the agencies that give you an excessively cheap price or give the same price interchangeably.
How much time will you dedicate to your project if you don’t have enough money to eat with your budget? How can it have a standardized price if search engine optimization has a different strategy for each company?
- Ask the customers
As you do with the hotels, restaurants and events you go to, investigate the digital reputation that the company has left: comments on its Google profile, Facebook, etc.
They may have an area with ratings on their website or a customer area, where you can get information to find out how satisfied are those who have worked with them.
- Look at its Ranking
Just as you have investigated the image that your clients and the web users have about the SEO Agency that you are going to hire, try looking for it in the search engines to see how their search engine positioning is.
You can also choose to search several agencies on the web and contact those that have a better SEO web ranking and then analyze all the aspects that we are recommending.
- Pay attention to care for details
When you go to hire SEO, keep in mind that there are many techniques that can be used to increase both visibility and traffic.
The agency should share with you the work methodology, if reports will be submitted and how often, what are the objectives and indicators (KPI’s) on which they will be set.
It is important that you keep in mind that SEO positioning is made up of many aspects and that the SEO Agency must take them all into account to convey reliability.
- Verify their professionalism
In addition to the client portfolio and web positioning, to know if an SEO Agency can give you greater professional confidence, you can see if they have the “Google Partners” certificate on their website, which Google Adwords grants to the company that is formed by Google as an expert agency in Adwords .
Maybe to hire SEO is not relevant, but this certificate shows that it is an Agency that remains trained and can offer you more long-term services.
- Value closeness
When you contact an SEO Agency and tell them about your project, analyze its response and its implication. You should hire SEO in those agencies that see your company’s success as a goal.
In addition, he looks for his interest in facilitating a good conversation between both parties, that everything is clear.
- Pay attention to the fine print
When you are going to hire SEO, clauses such as permanence or cancellation conditions are also signed, which you must take into account in case at any time you wish to cancel the service.
- Search, compare and if you find something better, stick with it
Once you have several economic valuations and have known the details of several SEO Agencies, analyze which is the proposal that best suits your project and your budget.
And when you have everything clear, Hiring SEO should not be scary! If this is what your business needs, you will notice improvements; but don’t forget that this job is to sow today to pick up tomorrow.
