Reseller Hosting is an excellent opportunity to enter the web hosting industry without having to invest in the infrastructure or manpower needed to run a hosting company. With a small investment, you can purchase the resources from a web host, create smaller customized packages, and sell them to your clients. As a hosting reseller, you will be the web host for your clients for all practical purposes, especially if you opt for White Label hosting where you can create your brand. If you are planning to start a web hosting business, then this article will offer 10 important tips to help you get started.
As basic as it might sound, having a clear understanding of your business goals can help you steer it in the right direction. While earning profits is a given, are you a web designer/developer looking to expand your portfolio? Or, a content strategist with a technical background looking to enter the web hosting space? Is growth on your agenda, or are you satisfied with catering to your current clients alone? Clarity about your business goals is important.
For any business to succeed, a well-defined target market is a must. In fact, as a hosting reseller, this is an essential step since it will allow you to understand the hosting requirements of the clients that you are trying to service and buy resources accordingly.
Not everyone has the technical know-how to understand the intricacies of web hosting. However, as a hosting provider, you need to understand what you are selling. Ensure that you learn the basics of hosting, various platforms, features, and applications.
Apart from understanding your target market, you also need to understand the options available to them. Look at the market to identify hosting providers (companies and resellers) targeting the same market segment as you. Study their packages and try to find the combination of services and resources that might work.
This is a critical step. The choice of the hosting provider can determine the success of your business since the infrastructure is managed and maintained by the provider. Research well and consider all options before buying a reseller plan.
Most hosting resellers create a brand of their own. Their clients don’t know the hosting company that powers their website. For them, the reseller is the web host. This is possible via White Label support.
One of the primary attractive features of Reseller Hosting is that you can provide customized packages that hosting companies can’t. Use this to your advantage and create packages that are tailor-made for your target market.
While you might provide the best resources and highly personalized service, if your client doesn’t feel secure while signing up with you, he might not buy the package. Ensure that your server is secure too.
Clients prefer resellers since they are easily available as compared to someone in a larger hosting company. Even if you can’t solve the problem they face, being available is important. Offer unmatched customer support to your clients.
The web hosting landscape is highly competitive. Hence, once you have gone through the steps above, ensure that you leave no stone unturned to promote your business in your target market.
A well-planned web hosting business can generate good revenue and create a parallel line of income for existing businesses like web designers, developers, etc. Remember, if a site owner finds all that he is looking for, then he will be a client for a long time. Ensure that you follow the tips mentioned above and establish your Reseller Hosting business. Good Luck!